More than 100 years ago, William H. Danforth recognized the need for consistent quality feed for the horses and mules that were helping build this country. So he started producing a feed he called Purina which stood for purity.
"Purina was his family. And he expected and demanded the best from each one of them."
-Donald Danforth Jr., William Danforth's grandson
Today, our experts continue working on our farm to meet the needs of animals. Our products improve the weight of weanlings, increase milk production in dairy cows, reduce nutritional gaps in the diets of forage animals and more. And the Checkerboard has come to represent plainspoken honesty, corners uncut and a job well done.